Quocirca Insight Report Operations Management in UK Financial Services Free Essays

string(175) " that any attempt to apply technology to improve operations management should take account of the way in which the system impacts on the staff dealing with customer business\." QUOCIRCA INSIGHT REPORT November 2007 Contacts: Sharon Crawford Quocirca Ltd Tel +44 7989 243830 sharon/crawford@quocirca. com Operations Management in UK Financial Services How effectively is technology being applied to help to monitor and improve operations performance? The extremely competitive nature of the financial services industry today and the changing landscape of customer expectations and their approach to investing in financial products, puts an onus on suppliers to consider how well they are dealing with new and existing customers’ business transactions. Much is written about the frontline call centre operations, but this report focuses on the back office activities, the operational area where complex applications and enquiries are processed. We will write a custom essay sample on Quocirca Insight Report: Operations Management in UK Financial Services or any similar topic only for you Order Now This research investigates how technology is being applied to manage and improve operations. ? Operations management is a critical business task contributing significantly to the overall performance of financial services companies Over 90% of UK financial services companies set and publish operational targets. Reducing processing times and costs are targeted alongside measuring the quality of work done. Production Management methodologies such as Lean and Six Sigma are being applied extensively to manage work throughput. The UK has embraced the use of specific operations management systems 85% of UK financial services companies report having specific systems in place to support operations management. Reporting, document and process management tools and to a lesser extent, staff forecasting and scheduling applications are all components of such systems. Such systems have had an impact on improved operations The survey shows that introducing operations management systems has led to improved customer service, reduced costs and better staff utilisation. However, despite a reasonable degree of satisfaction with such systems, there is room for improvement. Also, although staff attitudes should be important, motivation and staff satisfaction levels have shown lower levels of improvement. Real ime visibility of work is vital Visibility of who is doing what at any point in time, with the ability to reallocate work during the day, is stated as being very important to effective operations management but this is not always an integral part of the operations management system. Although continuous improvement to operations management performance is desired, obstacles do exist. The survey found that staff resistance to change and to being monitored, competing demands of other revenue generating priorities and dealing with legislation, were all di fficulties faced when trying to introduce initiatives to improve operations. Against this, establishing a return on investment (ROI) for operations management improvements can be difficult. Many systems in place today are based on client/server technologies but there is desire to move toward pure web applications This opens the door for Software as a Service offerings (SaaS). However, SaaS is not perceived as a way to support operations management systems. Is this because there are genuine doubts about SaaS or due to a lack of understanding of the potential benefits of the SaaS model? Bob Tarzey Quocirca Ltd Tel +44 1753 855794 ob. tarzey@quocirca. com ? ? REPORT NOTE: This report has been written independently by Quocirca Ltd to address certain issues found in today’s organisations. The report draws on Quocirca’s extensive knowledge of the technology and business arenas, and provides advice on the approach that organisations should take to create a more effective and efficient environment for future growth. During the preparation of this report , Quocirca has spoken to a number of suppliers and customers involved in the areas covered. We are grateful for their time and insights. ? ? ? Conclusions Operations management is a complex area to which to apply technology. Control and continuous improvement require effective matching of a variety of tasks and timing with resource and skills. The investment needed to put detailed applications in place is significant but has been found to be effective in many organisations that have done so. There is potential to improve further by using systems that allow real-time visibility of the progress of dealing with customers’ business. An independent study by Quocirca Ltd. www. quocirca. com Operations Management in Financial Services Page 2 Introduction Performance Management in the financial services industry is vital and well supported by the suites of Corporate Performance Management software that enable these companies to budget, plan and report in an accurate and timely fashion. Underpinning successful performance management is the need for predictable and controllable day to day operations management, both front and back office. Much has been written in the media about the use of tools to achieve this in call centres in businesses today. This report is based on research was carried out to investigate the extent to which software applications are used to monitor and measure the effectiveness of handling customer business – focusing on the back office operations and specifically addressing organisations in the UK. attempting to include some measurements of the costs of rework, (figure 2). Figure – 2 Do organisations attempt to quantify and measure business value of perational measures? 0% Reduced Costs Number of complaints Customer Response times Staff utilisation Staff satisfaction Re-work Detailed quantifiable measures None, but plan to Other Some measures Not directly related 20% 40% 60% 80% 100% Operations Management is a critical business task All the organisations that were interviewed set and publish achievement metrics against customer service level agreements, with 93% setting different targets for different types of customers. 5% of organisations interviewed set and publish performance levels against targets for operational staff and use both team and individual measurements although monitoring individual performance is more difficult and given a lower degree of importance. It is interesting to note the types of measures that are used and the research found that there is an increasing focus on measuring the quality of work alongside the expected measures of costs and speed of processing work (figure 1). Figure – 1 There is some weight given to measuring staff satisfaction and linking this to financial returns for the business. Quocirca believes that it is important to consider the impact of systems on staff satisfaction and that any attempt to apply technology to improve operations management should take account of the way in which the system impacts on the staff dealing with customer business. You read "Quocirca Insight Report: Operations Management in UK Financial Services" in category "Management" Production control and continuous improvement Operations management is often associated with production of physical goods and methodologies such as lean and six sigma are used to address quality and efficiency improvements. These approaches study the work stations, the efficiencies of moving work from one to the other, space and time improvements and so on. The philosophies can arguably be applied to moving paperwork through an office, each work station being a person with specific skills. Quocirca tested this with the Operations Managers in the survey and a surprising 100% say they operate a philosophy of continuous improvement, with 66% using either lean or six sigma approaches. Use of these methodologies has changed since they were first introduced by Frederick Taylor, when employees were often considered to be a liability, with organisations applying streamlining and lean manufacturing principles to keep employee costs down. The approach to increasing productivity was based on a carrot and stick approach reward success, punish failure – together with making the tasks quite granular so that individuals could become extremely quick and skilled at a limited set of tasks. Today employees are considered to be assets – the only appreciating asset in many organisations. Organisations use words like engagement, empowerment and job satisfaction when talking about their approach to employee productivity. And in general, although it is easy to forget that this is not true of all employees, staff do like to feel that they can add value and participate in decisions that may affect them. Gaining the buy-in of employees is an important factor when introducing systems to monitor staff productivity and the quality of work being done. Prioritisation of operational factors measured 0% Quality/error rates Time taken for a process Cost of processing No of complaints Speed of response 5 – Most important 4 3 2 1 – Least important 20% 40% 60% 80% 100% Although quality of work is ranked as being of the highest priority, the performance targets set for both team and individual measurement still put productivity above measurements of quality and good customer service. This could be because productivity is easier to monitor or because, in reality, cost measurements are associated with the level of work throughput. Measuring staff satisfaction is given a much lower priority in general, with only 24% of organisations stating that this measurement is very important for teams, 11% for individuals. There is evidence however, that organisations are aware of the costs of re-work and of handling customer complaints. When asked about establishing a return on investment for operations management systems, many organisations are  © 2007 Quocirca Ltd www. quocirca. com September 2007 Operations Management in Financial Services Page 3 Use of software applications 85% of those interviewed have specific applications to measure and monitor operations with over 80% expressing that these systems are satisfactory or very satisfactory. Some shortfalls were noted which included the difficulties in monitoring individual performance and in measuring the qualitative aspects of work. Those that have these specific applications report significant improvements (figure 3) but it is surprising that the use of an application does not have a more far reaching impact, despite being considered to be successful. Figure – 3 Figure – 5 How important is it to: 0% Know, at any point in time, who is doing what? Reallocate work during the day? 20% 40% 60% 80% 100% 5 – Very important 4 3 2 – Not important at all Impact of operations management system on: 0% Improved customer service Reduced operational costs Enhanced quality of applications Improved staff utilisation Improved staff motivation Major Impact Some Impact No Impact 20% 40% 60% 80% 100% This is likely to require specific systems focused on defining the steps involved in a process and then measuring throughput, over and above the use of standard BI (business intelligence) tools to measure the overall metrics of work throughput. Obstacles to improving operations Despite the high level of importance that this survey found was attributed to operations management improvements, and to investing in specific systems to enable this, obstacles do exist, notably: ? staff resistance to change and to being monitored ? other priorities in the organisation which included dealing with legislation and responding to introduction of new revenue generating products ? establishing an ROI. Figure – 6 It is perhaps the complexity of what actually comprises such an application – which includes management information systems (MIS), document and process management as well as scheduling and forecasting capabilities. Quocirca believes that it is complex to bring such technologies together into a comprehensive application supporting the full requirements of operations and there is room for those vendors that focus on specific elements to develop a purpose built product to support operations management. Figure – 4 What are the main obstacles to improving operations management? 0% 20% 40% 60% 80% 100% Essential components of an operations management solution 0% Management information system Document management Workload scheduling Staff forecasting Process management 20% 40% 60% 80% 100% Staff resistance to being monitored/measured Staff resistance to change Establishing an ROI Other priorities in organisation Major problem Somewhat of a problem Minor problem Not a problem Technology usage 4 3 2 1 – Not important 5 – Very important Real-time visibility of work Applying production management techniques to work throughput should mean that it is possible to know exactly where a piece of work is at any time. The key issue is whether this would apply to tracking a piece of customer business, be that an application for a new product or a query or claim against a product. The survey found that having real-time visibility of work and being able to re-allocate to the appropriate person was important. This may mean an overhead of logging individual actions on an operations management system, but it is clear that this is perceived as beneficial.  © 2007 Quocirca Ltd The operations management systems in use today are predominantly client/server (61%) but when asked what technology would be expected to be in use in two years’ time, there was a shift to pure web technology (91%). Respondents were also asked about hosted offerings either as pure hosted or as software as a service (SaaS). Neither of these was perceived to be important to operations management delivery today or in two years’ time. Technically there is nothing to prevent the move to SaaS applications and it could be a lack of awareness of what the benefits of SaaS are, that produced this response. However, it is likely that operations is perceived as very specific to each financial services organisation and that this would put it behind other areas of the business in the move to SaaS technologies. September 2007 www. quocirca. com Operations Management in Financial Services Page 4 Interview Sample Distribution The information presented in this report was derived from 75 interviews with senior IT influencers and Operations Managers completed in May 2007. It was important to get an even balance of views so 46% of the respondents were directly involved in operations management with 54% representing the IT function. The sizes of the organisations contacted, selected by the number of employees to be a representative sample of UK Financial Services organisations, were 5000+ employees, 57% ; 1000 – 5000 employees, 43%. The Financial Services organisations were spread over Insurance and Assurance, Retail and Investment Banking, Pensions and Building Societies. About eg eg is the leading provider of Operations Management solutions that form a rapid performance improvement programme to Improve Customer Service Delivery. Operations Management improvements are made through the deployment of two core products/services: ? ? Proprietary operational intelligence software packages Training and development for Managers and Team Leaders in Production management methodology g’s proprietary software package eg operational intelligence ® including eg work manager ® has been developed and refined over the last 15 years and form a comprehensive work, resource and performance reporting tool. It enables clients to gather information about the key factors affecting performance and, using eg’s operational management techniques identify appropriate decisions and actions that improve efficiency and redu ce costs within weeks. When implemented with the eg principles of operational management ® methodology, eg operational intelligence ® provides the opportunity for eg’s clients to double their productivity and dramatically improve customer service levels almost immediately. It also forms a foundation for continuous improvements in subsequent years. For more information, please contact: Sophie Goodwin Spreckley Partners Ltd T: +44 (0)20 7388 9988 E: goodwin@spreckley. co. uk About Quocirca Quocirca is a primary research and analysis company specialising in the business impact of information technology and communications (ITC). With world-wide, native language reach, Quocirca provides in-depth insights into the views of buyers and influencers in large, mid-sized and small organisations. Through researching perceptions, Quocirca uncovers the real hurdles to technology adoption – the personal and political aspects of an organisation’s environment and the pressures of the need for demonstrable business value in any implementation. This capability to uncover and report back on the end-user perceptions in the market enables Quocirca to advise on the realities of technology adoption, not the promises. Sponsorship of specific studies by such organisations allows much of Quocirca’s research to be placed into the public domain at no cost. Quocirca’s independent culture and the real-world experience of Quocirca’s analysts ensure that our research and analysis is always objective, accurate and challenging. Quocirca reports are freely available to everyone and may be requested via www. quocirca. com. Contact: Quocirca Ltd Mountbatten House Fairacres Windsor Berkshire SL4 4LE United Kingdom Tel +44 1753 754 838  © 2007 Quocirca Ltd www. quocirca. com September 2007 How to cite Quocirca Insight Report: Operations Management in UK Financial Services, Essays

Symbolism in the Dolls House Essay Example

Symbolism in the Dolls House Paper Symbolism in The Doll’s House Katherine Mansfield’s The Doll’s House, clearly illustrates the symbolic journey of Kezia as she wanders in her childhood purity. The symbolic relationship that Kezia develops with the lamp in The Doll’s House, is critical to the development of the plot. In addition, the depiction of Kezia, provides a contrasting outlook on English hierarchy. To begin, the Burnell Children receive a doll’s house from Mrs. Hay. As the two eldest Burnell children take admiration to the red plush chairs and carpet, perfected indows, and golden pieces of the house, Kezia, the youngest, is mesmerized by the simplicity of the lamp. This is exemplified when Kezia thinks to herself, â€Å"But the lamp was perfect. It seemed to smile at Kezia, to say, â€Å"I live here†. The lamp was real† (Mansfield 119). Kezia’s enchantment of the lamp symbolizes her absence of adornment for materialistic items, opposed to her sisters. As the story progresses, Kezia continues to disapprove of the superficial parts of the doll’s house and cannot see why the others do not see the beauty of the lamp. This is clearly illustrated when Kezia ries out, â€Å"The lamps best of all†. She thought Isabel wasn’t making half enough of the little lamp. But nobody would pay attention† (Mansfield 121). Issues continue to occur with the others, due to Kezia’s indifferent ways. Once Kezia falls in love with the lamp, however, it is foreshadowing the events to come. Next, Kezia’s innocence leads her to make friends with the Kelvey’s, in whom from an economic standpoint, are ignored. Like the lamp, Kezia does not follow the normality of things around her in her English society. For instance, everywhere in town, They walked past the Kelvey’s with their heads in the air, and as they set the fashion in all matters of behaviour, the Kelvey’s were shunned by everybody† (Mansfield 120). Due to the class distinction of the Kelvey’s, Kezia is forbidden to speak to the Kelvey’s. However, Kezia does not follow the rest of her English society, and overlooks the appearance of the Kelvey’s and the rumors everyone says about them. It is evident that Kezia does not follow the others when she tells the Kelvey’s, â€Å"You can come and see our doll’s house if you want to† (Mansfield 122). By Kezia inviting the Kelvey girls to see he doll’s house, she visibly displays her kind-hearted simplistic character, that if she was to be an object, would be a simple lamp like the Kelvey’s. Therefore, despite everyone’s unjustified threats towards Kezia, she lets the simplicity of the lamp guide her to h ave a moral conscience in not excluding the Kelvey’s. Finally, the Kelvey’s are similar to Kezia, for they both notice the simplistic things in life and are not overly consumed by materialistic ones. Kezia senses the inner purity of the Kelvey’s and ultimately decides to invite them to see the doll’s house. Yet, hen the Kelvey’s have the chance to catch a mere glimpse of the doll’s house, they are quickly â€Å"shooed out as if they were chickens† (Mansfield 123) by Kezia’s Aunt Beryl. In spite of that, the Kelvey’s are still able to see the lamp, the most important object in the entire doll’s house. The Kelvey’s, like Kezia, see beauty in the most unembellished things in life. When Else, one of the Kelvey sister’s says, â€Å"I seen the little lamp† (Mansfield 123), the symbolism of the lamp is established. At this point, Mansfield successfully conveys the overall message of the hope against discrimination. We will write a custom essay sample on Symbolism in the Dolls House specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Symbolism in the Dolls House specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Symbolism in the Dolls House specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Thus, this hope, symbolized through the lamp, is a connection that brings Kezia closer to the Kelvey’s, in realizing their similar views. In conclusion, the symbolism of the lamp, that stems from Kezia and leads to the Kelvey’s, distinctly shows the divide and constant battle between rich and poor. Materialism in our world also shows how perplex it is for many humans to surpass the ever-constant greed man has towards material items. Seeing past the obvious beauties in life is a complex obstacle to conquer in The Doll’s House, that only Kezia and the Kelvey’s are able to do. Both working together to fight this battle, therefore represent a lamp constantly searching for energy and hope to renew its light when it fades. In this case, the new light source was Kezia, who was seeking for an answer to help the Kelvey’s. Hence, the simplistic lamp represents the bonded connection that Kezia develops with the Kelvey’s, through the sightless faith of those around them, in the midst of their pure hearts. Works Cited Mansfield, Katherine. The Broadview Anthology of Short Fiction: The Doll’s House. Peterborough: Broadview Press, 2004. Print.

A Deadly Mistake Uncovered on Economy Essay Samples and How to Avoid It

A Deadly Mistake Uncovered on Economy Essay Samples and How to Avoid It Economy Essay Samples: No Longer a Mystery With so many choices, economics essays are enjoyable to investigate and write. Of course, with so many possibilities, they can be on all types of topics. Frequently, essays on economics are somewhat more intense than other topics so it's important to understand what the economics essays ought to be written about, in addition to the proper way to write it. As a consequence, you would wind up with economics essays that are powerful and informative. Below, you'll find a few of the topics our writers can handle for you. Conclusively, it's actually problematic for many scholars to highlight some of the several troubles with the simple research theories. It's another exploitation to explore whether to possess knowledge. There are various fields that you are able to use, and we've compiled a few examples. Actually, there's very little understanding of the reference relating to several references in the works of political science works. Economic growth today is a critical element component of global improvement. As an example, economics essays are intended to investigate, report, analyze, and evaluate issues particular to the production, distribution, and consumption of products and solutions. Unique countries boast of a large variety of organic resources found in a variety of places in their environment especially under the earth surface. The rise in insecurity due to the occupation of the nation by illegal immigrants and the strain on jobs and societal amenities remain their chief points of concern. Michelle Obamas' life is the ideal illustration of a genuine combatant. The truly amazing financial depression in the U.S. wasn't only brought on by domestic conditions, but it was also caused by worldwide elements. The financial effect of obesity in the usa. Ruthless Economy Essay Samples Strategies Exploited Globalization also significantly impacts the trade occurring from 1 country. Therefore, the economies change significantly due to the globalization and the worldwide exports and imports happening from a nation. Command economies won't ever have sudden depressions. It has been connected to the rapid financial development of countries in Asia and North America. Businesses compose a substantial part of a nation's economy. The economic development of a nation is strongly regarding the technological innovation, there's a strong relationship between the economy and technology. Chinese government's bold support for financial activity and the nation's increasing integration into the international economy caused the soaring of financial growth in the past few decades. A final big benefit of command economies is they are extremely stable. 1 main problem in a market economy is the fact that it doesn't always supply the fundamental needs to everybody in the society. Our crew of professional writers and editors are prepared to help with your tasks however difficult they are! In case you have any issues with writing a paper on political science, do not be afraid to speak to our professional group of writers at any moment! Our writer will prove her or his position concerning the particular issue to the target audience. To produce a great subject for your research, our writers utilize the most helpful appro aches to organizing the content and dedicate enough time to research as it's not possible to develop a great research question in a couple of minutes. Card payments also enable people to keep an eye on their spending. If you own a charge card, you can create a purchase even if you don't have enough money in your wallet. Charge cards are rarely utilised in the informal economy. An individual should also put money into a product which has an undying demand so the company can be endless. Moreover, in addition, there are commercial values in purchasing patented technologies. Information technology has revolutionized the selling of products to customers around the world. Hence, reaching a vast array of consumers within a brief period and increasing their sales by acquiring a more significant customer base through internet shops, social media and by usage of ICT advertising tools from all around the world. How to Choose Economy Essay Samples For example, the moment the price of goods skyrockets, then it will become a microeconomic matter. Once a need was addressed, it appears satisfied for that moment. There is barely any instance where folks find any matter with our products and services. Another significant issue is that there isn't much reason for innovations, hard work, or high quality of the job.

Research Paper Topic on Mobile Computing

Research Paper Topic on Mobile ComputingIf you are going to create your own Research Paper Topic on Mobile Computing, it would be very important that you also find the right mobile application. Research Paper Topic on Mobile Computing is one of the best things to promote your organization in terms of website traffic and sales. Research Paper Topic on Mobile Computing allows your organization to develop brand value, add customer to your organization and to market your product and service. In order to help your organization, I have outlined some of the steps that you should take to create your Research Paper Topic on Mobile Computing.First of all, your organization must identify the use case of the mobile application. Some organizations may choose to let the software become an integral part of their operations so that they can easily update the mobile application with new features. There are other organizations that choose to use the mobile application as a portal where they can offer their customers information on-demand. It is therefore important that your organization can use the mobile application for the business purpose.The next step is to identify the customers. If you are marketing a product or service that has no existing user base, you may opt to enter a very competitive market to gain popularity and reach a large number of users. If you are in a position to do so, make sure that you look for a popular social networking application that will be a good option for your organization.Now, you must look for a mobile application that can match the features of your products and services and the target group you are targeting. Choose something that can appeal to a particular segment of people. The application must have an easy and user-friendly interface, features that are competitive in price, many of the available options and the quality must be top notch.Now, the next step is to submit the applications to the respective application stores and fill out the fo rms to get the mobile application. This is very important because if you submit an application without filling the forms and without submitting it, the application may be rejected. In fact, there is a rule that one has to submit all applications before submitting the research paper topic on mobile computing to a particular store.In addition, it is important that you assess the customer base in order to select the right set of customers. Once you have identified the specific group of customers that you want to target, you can easily create the right research paper topics on mobile computing. In order to create the right research paper topics on mobile computing, it is important that you have the ability to interact with your customer and also, identify their needs and requirements.If you are not satisfied with the mobile application that you have chosen, you can try to switch over to another one. In fact, it is also possible to build a custom mobile application based on your research paper topics on mobile computing. You can also use the mobile application for promotions and advertising.In conclusion, there are various research paper topics on mobile computing out there that you can choose from. If you want to make sure that your organization can capture the attention of the targeted customers and also, make sure that your mobile application is friendly and user friendly, you must choose the right type of application.

Research Paper - Do You Need To Research On A Dental Hygienist?

Research Paper - Do You Need To Research On A Dental Hygienist?There are many benefits to doing research on a dental hygienist. People in a variety of fields have an interest in learning more about how this job relates to what they do for a living.A person in this field will interview for a number of jobs in order to get to the point where they can qualify for a professional interview with their employer. In some cases, it might not be a necessary step, but it can also be beneficial. If you are at the stage where you think that you have all the qualifications to get the job, it might be a good idea to make a point of doing some research on dental hygienists.The responsibilities of a dental hygienist may include giving the dentist's service to patients and maintaining the hygienist's uniform. Most hygienists will work with more than one patient during a given time frame, but the individual must check each and every one of them before they leave the office. Once they do, they will put each person on a form that will give them the date that they last saw the person they have the hygienist working on.The hygienist is responsible for keeping all of the patients clean. They will clean out the mouth, brush teeth, clean out cavities, and perform other tasks. Their duties include making sure that the patients are up-to-date on their vaccinations, and that they have taken care of any dental visits that they are scheduled for in the coming days or weeks.The responsibilities of a hygienist are quite varied. One of the things that people don't know about this job is that they usually work for a clinic. They also may work at a dentist's office. The actual work that a hygienist does vary from place to place.Although the duties of a dental hygienist can vary from place to place, they do basically the same things. In the case of the dentist's office, the hygienist works with their patient and shares information with the dentist's office staff. However, there are times when the hygienist is alone with the patient.The purpose of doing a research paper on a dental hygienist is to find out about the job and whether or not it is something that you could potentially do. It is often referred to as a gateway job. By doing research on this job, you are able to make a decision about whether or not you would like to enter into this field.

Writing An Argumentative Essay About Drug Addiction

Writing An Argumentative Essay About Drug AddictionIf you want to write an argumentative essay about drug addiction, make sure you're well-prepared for the task. In the article below, I'll give you some tips on writing an essay about drug addiction. There are several points you need to consider when you write an argumentative essay.- The first point you need to consider is the topic. Drug addiction is a very sensitive subject to write about. It's something you have to understand first hand, you can't just read it about. So choose a topic that you feel comfortable with. You should think about what it means to you and what kinds of questions you would want to ask the other person.- You should make sure you know how you will start to go about each part of the main points of your essay. Choose a topic that you feel confident enough in to start with.- The next thing you need to do is think about the conclusion of your essay and this is the primary point you should make. Make sure you incl ude every last detail about the final point you want to make and how you'll go about closing the argument. Remember, we usually talk about emotions and thoughts, so it's important to address those as well.- The third point you need to think about when writing an argumentative essay about drug addiction is being able to know what you want to say. Being prepared and knowing what you want to say is important. Don't be afraid to lose a little time with this step because once you start writing, you'll see how easy it is to get stuck.- The fourth point you need to keep in mind when writing an essay on drug addiction is being able to argue with logic. Don't let yourself get derailed by how you feel about a situation or just get drawn into a conversation. Talk about something else or even write something else instead.Writing an essay about drug addiction is not as difficult as it may seem at first. You just need to focus on being prepared and make sure you don't get too sidetracked.

Identifying a Pricing Objective Essay Example

Identifying a Pricing Objective Essay Example Identifying a Pricing Objective – Essay Example The paper "Identifying a Pricing Objective" is an outstanding example of an essay on marketing. Price is a primary element of product marketing and sales. Pricing objectives offer guidance to the decision makers in planning the pricing policies and setting the actual prices. It is therefore significant for the marketing manager to set a pricing objective before setting the price. In this regard, because of the low sales recorded by OatHealth, the pricing objective will be based on giving discounts to the customers and offering promotions. Therefore, the primary pricing objective will be offering one product discount for a customer who purchases two items. That is; a customer who buys two OatHealth products gets one free. This objective will be attained through the reduced cost of production attained through mass production. This bundle pricing strategy will allow the company to sell a set of their products for a lower price than it would be if the customer bought the products separat ely. This will increase sales and profits. Almost all consumer goods rely on their prices to woo customers. For instance, Fubu and Nike shoes rely on their prices. The two companies use both cost-based pricing and skimming pricing. They offer their products at high initial prices and slowly lower the prices to make their products readily available to a broader market. It is essential for pricing managers to consider the attributes, needs, and expectations of its target markets. Identifying the economic attributes of the customers allows the company to set prices for the customers. For instance, the affluent can be targeted using skimming pricing. It is in this regard that pricing management must go hand-in-hand with the identification of the correct target market.