Strategic Marketing Management Essay Example | Topics and Well Written Essays - 2500 words

Strategic Marketing Management - Essay Example The research could be casual, descriptive or exploratory in nature according to the needs of the organization. After the analysis is done the organization can move on to developing a viable, long term strategy for the organizations’ marketing efforts. The main focus of the strategy is to allow for segmentation and targeting of the desired customer base and deciding on the value proposition that they would be offered in return for becoming their customers. The basic challenge of strategic marketing is, therefore, to manage marketing intricacy, customer and stakeholder expectations and to reconcile with the effects of a varying atmosphere in the context of certain resource availabilities. Strategic Marketing enthusiasts often adopt management concepts to their unique needs. As the basic purpose of both management and marketing is to explore the relationships an industry or organization has with its environment, some of the widely used management tools and frameworks have been ad opted for the marketing process. These would include the industry analysis techniques of Porter and the portfolio matrices (Fahy, Smithee, 1999, p1). Strategic Marketing Management is a field of study in which due consideration is given to understanding the different parts of the marketing strategy and their integration framework for defining and evolving the market which ultimately helps the marketing manager into transforming concepts and theories into practical strategies and action plans for any organization. In Strategic Marketing Management the focus is on the ‘3 Cs’ of the external environment. The competitors, customers and the channel form the three pronged focus of the firms efforts. By searching and providing better solutions to their customers needs and to cater to their demands is the first step for any the organization in designing a product and related marketing strategy. The competitors are important because ultimately they will impact the consumers buyi ng decision and the overall industry profitability, the strategy has to be such as to differentiate and better the position of the company in the eyes of the consumer from the competitor. Finally, the channel or the supplier side of the equation deals with the processes of manufacturing or producing a good for the market and the people that will have to be dealt with during it all. An organization has to be on the lookout for any opportunities or threats which exist because of changes in the 3 Cs environments, and their marketing strategy has to be strong and flexible enough to adept to these changes in a beneficial way. Like any other process, marketing is also subject to the changes in the technological, lifestyle, social and economical trends. Even more so because marketing, ultimately, is designed to and catered for the needs and wants of the people and these depend largely on the time frame and environmental and psychological factors. In the 21st century there are some trends w hich have slowly become a stronghold in of the modern markets and for the prudent organizations, their strategy has to be managed to accommodate these trends. There is a cynicism prevalent in today’s consumer which makes them check and double check the claims that a company is making about their product or service. They are self conscious about the decisions they make, ethically motivated, passionate about eco friendly practices and generally more

Role of the Photography in Advertising Coursework

Role of the Photography in Advertising - Coursework Example In the formal education setting, the human brain is trained to pick apart the words they are reading in order to analyze texts. This process, though, does not hold true for their perception of photos and images. Through societal standards, we have grown used to accepting photos as truth without applying the analytical process used to comprehend texts. The human awareness of truth in photos has played a major part in the modern day trend of photo manipulations. In this progressively digital era, photos can be manipulated to portray an illusion of whatever the manipulator wants the photo to be. This can be especially predominant in print marketing, where the chief objective is to sway the yearnings or needs of a consumer using photos (Barry 1997, p. 23; Walden 2006, p. 18). In the technology savvy environment where most of our communication is done using imagery, it is challenging to comprehend of a medium more powerful than photos. With the establishment of photography within modern culture, the medium sits together with other forms of imagery, from which it has been created and which it has helped to create, standing as a purely denotative form (Stafford & Faber 2005, p. 57). Photography shares a comparable cultural space with advertising imagery, with the later often relying on the former to deliver its message, while at the same time determining the purpose of photo depiction. Photography and advertising share a mutual and co-dependent past and as such can legitimately be regarded as correlated constructs and forms.

Hardware Replacement Project Essay Example | Topics and Well Written Essays - 1750 words

Hardware Replacement Project - Essay Example Management also needs to consider the various factors that are at play when choosing projects that deliver the best business value. It also includes the factors that influence project risk and strategies for minimizing risks. How the five key variables of project management relate to this scenario The five key variables of project management namely scope, time, cost, quality, and risk apply to this scenario in that their proper analysis can guide the management of this project on organizing and accomplishing the work. They also guide on how to direct activities, report project progress, control project execution and analyzing project results. Scope as a variable of project management defines what and what is not to be included in a new project. In this scenario, the organization should define all the work that needs to be undertaken for successful completion of the new CRM solution project. This will ensure that the scope of the project/work/activities undertaken do not expand beyond what was originally intended. In project management, time refers to the quantity of time required to complete a project. Before the new project can begin, the organization requires to establish the time needed to complete major components of the new CRM solution project. ... Since this is an information systems project, the management should also add the cost of software, hardware and workspace. In project management, quality acts as an indicator of the extent to which the result of a project meets the project objectives specified the management. In this scenario, the quality of the new CRM solution is evidenced by the level of improvements in decision-making and organizational performance in regard to customer relations. In project management, risks refer to the possible problems that would threaten a project’s success. As for this scenario, risks include those possible problems that might prevent the new CRM solution from achieving its objectives. They can achieve this by lowering the quality of its output, increasing its cost and time, and preventing the completion of the project. Considerations that must be applied when selecting projects that deliver the best business value When choosing from a range of projects, organizations should select p rojects that deliver the best business value. In essence, these are projects that promise the greatest benefits to the organization. The two major considerations that must be applied when selecting this type of projects include costs and benefits, and how they relate to the organization’s information systems plan. The costs should be lower than the benefits presented by the project but if the costs are more than the benefits, the project should be rejected. In addition, the investment should represent an attractive return on the capital invested by the firm. In order to know this, the organization is required to conduct additional financial analysis after ascertaining that

Role of the Photography in Advertising Coursework

Role of the Photography in Advertising - Coursework Example In the formal education setting, the human brain is trained to pick apart the words they are reading in order to analyze texts. This process, though, does not hold true for their perception of photos and images. Through societal standards, we have grown used to accepting photos as truth without applying the analytical process used to comprehend texts. The human awareness of truth in photos has played a major part in the modern day trend of photo manipulations. In this progressively digital era, photos can be manipulated to portray an illusion of whatever the manipulator wants the photo to be. This can be especially predominant in print marketing, where the chief objective is to sway the yearnings or needs of a consumer using photos (Barry 1997, p. 23; Walden 2006, p. 18). In the technology savvy environment where most of our communication is done using imagery, it is challenging to comprehend of a medium more powerful than photos. With the establishment of photography within modern culture, the medium sits together with other forms of imagery, from which it has been created and which it has helped to create, standing as a purely denotative form (Stafford & Faber 2005, p. 57). Photography shares a comparable cultural space with advertising imagery, with the later often relying on the former to deliver its message, while at the same time determining the purpose of photo depiction. Photography and advertising share a mutual and co-dependent past and as such can legitimately be regarded as correlated constructs and forms.

Immigration to the United States Essay Example for Free

Immigration to the United States Essay Immigrants in the the United States have been the backbone for American for centries. People from all over the world have come to live the American dream that so many hear about throughout the world. America has been home to every different natationalty one can think of, and between the years of 1836 to 1914, over 30 million Europeans migrated to the United States. [1] Now, in that time most of those immigrants were coming to America to become citizen of the United States with hopes of finding their own American dream. Today, the chase for the American dream has become a lot different and the majority of the immigrants funneling into American are the Latin Americans. With the hardships happen throughout Latin America, many are forced into finding a better life abroad. Like many other immigrants in the past, Latin Americans are turning to the United States for a better life. Economist have been trying to understand the effects immigration has had on the United States both positively and negatively for many years now. It is a hard task to understand the effects that Latin Americans have had on the United States labor market and there are many factors to be understood and many variables to examine. For this paper, I attempt to identify the outstanding influential factors that have charged this new wave of immigrants and effects it has had on the US economy both positively and negatively. The Pew Hispanic Center estimated in December 2012 that there were 11. 1 million unauthorized immigrants living in the U. S. s of March 2011, unchanged from the previous two years and a continuation of the sharp decline from its peak of 12 million in 2007. This decline has been the first significant decrease following two decades of growth up to 2007 [5]. Net immigration from Mexico to the U. S. has stopped and possibly reversed since 2010 and at its peak in 2000, about 770,000 immigrants arrived annually from Mexico; the majority arrived illegally. By 2010, the inflow had dropped to about 140,000, a majority of whom arrived as legal immigrants. 5] To understand the economics of this new immigration wave, one must find the main networks in which the Latin American are using to become part of the US economic system. Latin Americans came by the millions and many chose big cities like Los Angeles, Chicago, Dallas and many parts of the American southwest. The reasoning behind that in somewhat obvious; because there are more jobs in big cities. Although the illegal immigrants were not aiming at high paid jobs in big cities, many Americans dont see the effect it has had to them personally. Like many Latin American immigrants, they turned to jobs that are mostly manual labor and require little education. Many choose this route because that is where the majority of Latin Americans can fit in and work in the US economy. When immigrants choose to migrate to another country, they tend to stay together and rely on one another for survival. They find that most relationships are based on kinship, friendship, and in particular, paisanaje (belonging to a common origin-community). Ties among paisanos actually appear to strengthen once they arrive in the United States, and this sociological change is reinforced by the emergence of community-based institutions, such as soccer clubs, which bring the migrants together. [2] Forming a community of immigrants in the same region make it easier to find jobs without having to start from scratch in an unknown world. Like many other immigrants in the past, they want to live close and stay together so it is easier to prosper economically. Illegal immigrants choose to work for below the minimum wage because one, they are illegal and cannot turn to the government for reinforcement, and two, they are making more money in the United States then they were in Latin America. Also, many firms in the United States would rather hire an illegal immigrant that is willing to work for less money versus an American citizen who is obligated to make minimum wage. When the recession hit the United States, more and more employers were forced to hire illegal immigrants which caused a vicious cycle throughout the American economy. American tax payers were losing jobs to illegal immigrants that were not paying taxes that ultimately dammaged the economy. Many saw this as a horrible cycle that was strictly caused by illegal immigrants and many make a compelling argument but on the contrary, it drives American citizens to become more educated and fight for higher paying jobs. For instance, immigrants are usually allocated to manual-intensive jobs, promoting competition and pushing natives to perform communication-intensive tasks more efficiently. This process, at the same time, reorganizes firms’ structure, producing efficiency gains and pushing natives towards cognitive and communication- intensive jobs that are better paid. [3] These effects might take sometime to unfold fully and be visible to the American people and the American economy but as history has told us, immigration does had a positive effect in the long-run. When the economy is growing, new immigration creates jobs in sufficient numbers to leave native employment unharmed, even in the relatively short run. During downturns, however, new immigrants are found to have a small negative impact on native employment in the short run (but not the long run)[3]. Though the share of low- skilled native-born individuals in the US labor force has fallen, employers continue to require less-educated workers in US agriculture, construction, food processing, building cleaning and maintenance, and other low-end jobs [2]. Immigrants, unauthorized immigrants in particular, have stepped in to provide the source of manpower. Unauthorized immigrant workers have been an important source of low-skilled labor supply to the US economy for many decades. With that, the burst of illegal immigrants moving into a certain region is hard for any economy to cope with. With the millions of people migrating to certain cities within the US, many firms were overwhelmed. Firms could not provide jobs to the American tax payers because of recession so many Americans turned to unemployment, which then relys on the government for support, which is another vicious cycle that has a negative effect through the entire United States. Although many see themsleves as low-skilled workers, other latin americans come to the United States for education. Parents see a brighter future for their children in America and being a illegal is worth the risk. Also, illegal immigration occurs because foreign workers can earn much more in the United States than they can at home and US immigration restrictions prevent them from entering the country through legal means. Consider the gain to emigration for a young urban male in Mexico who has completed nine years of education (which in Mexico is equivalent to finishing secondary school). Simply by moving to the United States, the worker’s annual income would rise by 2. times, even after controlling for cost-of-living differences between the two countries. [5] The income gain from migration is a result of international differences in labor productivity, with labor in the United States being far more productive than in Mexico [6]. People who want a high paying job in the United States have to come legally. Compared to the rest of the world, the United States has a high number or well educate d citizens. Since there has been many advances in technology, many now want to go to the United States for high paid jobs which the demand is increasing. For this many turn to green cards for legal immigration and will be allowed a certain amount of time to work in the United States. For high-skilled labor, legal immigration is the primary means of entering the United States. Compared to the rest of the world, the United States has an abundant supply of highly educated labor. One might expect that, if anything, skilled labor would want to leave the country rather than try to move here. However, over the past two decades the U. S. economy has enjoyed rapid advances in new technology, which have increased the demand for highly skilled labor. 7] The spread of information technology, among other developments, has created demand for software programmers, electrical engineers, and other skilled technicians. Even with the abundant U. S. supply of educated labor, technology-induced increases in labor demand have made the country an attractive destination for educated workers from abroad. Employment-based green cards and temporary work visas m ake such skilled immigration possible. Although many Latin Americans do try for a green card, many are turned away because of the long process and abundance of new illegal immigrants already in the United States. These benefits, however, are not shared equally. Labor inflows from abroad redistribute income away from workers who compete with immigrants in the labor market [4]. George Borjas estimates that over the period 1980 to 2000 immigration contributed to a decrease in average U. S. wages of 3 percent. [9] This estimate accounts for the total change in the U. S. labor force due to immigration, including both legal and illegal sources. Since immigration is concentrated among the low-skilled, low-skilled natives are the workers most likely to be hurt. Over the 1980 to 2000 period, wages of native workers without a high school degree fell by 9 percent as a result of immigration [8]. On the other hand, lower wages for low-skilled labor mean lower prices for goods and services, especially those whose prices are set in local markets rather than through competition in global markets [8]. Patricia Cortes finds that in the 1980s and 1990s U. S. cities with larger inflows of low-skilled immigrants experienced larger reductions in prices for housekeeping, gardening, child care, dry cleaning, and other labor-intensive, locally traded services[8]. On top of all that, according th laws of the Untied States, any citizen born on US soil if classified a American citizen. This law has caused the many problems for the Untied States and the illegal immigrants are taking full advantage of it. They cross the border into the US and immediately start having children. Now, the law was implemented a long time ago when migration to the US was needed but n ow it is a big problem because America now has millions of illegal immigrants not paying taxes and not getting health insurance but everything they do requires the help from legal tax payers. It is unfair to all tax payers and puts a damper on the US economy. Although some undocumented immigrants receive Social Security and Medicare benefits, the majority do not receive any benefits from those programs[10]. Since false Social Security numbers are not directly linked to an individual who can take advantage of Social Security benefits, the majority of contributions to Social Security from undocumented immigrants go into an earnings suspense file. The Social Security Administration factors in the over $7 billion annual contributions from undocumented im- migrants into the Social Security Administration’s calculations and projections for the solvency of Social Security. 10] The retirement of the baby boom generation will lead to increased expenditures for Social Security and additional tax revenue is needed to provide Social Security benefits to current and future retirees. [11] Since undocumented immigrants are ineligible to receive government services, it is estimated that undocumented immi- grants pay an average of $1,800 per househ old, per year more to Social Security and Medicare than they utilize in services [12] Therefore, undocumented immigrants actually help Social Security and Medicare and help to provide services to current and future retirees. Moving forward to the the state and local level of immigrantion which sheds light to the impat on a smaller scale. While current rhetoric in the immigration debate decries how undocumented workers steal jobs, immigrants working in the U. S. do not take away jobs from citizens; instead they stimulate the state and local economies and complement the workforce by providing a necessary pool of unskilled labor. [13] Although there are many costs involved, there may be economic benefits associated with having undocumented children in schools that are often not considered. Higher student enrollment can create more jobs, not just for teachers, but for all educational related services like administrators, maintenance staff, teaching assistants and other professionals, bus drivers, and other school staff which would help local and state economies. The creation of jobs as a result of higher student enrollment often results in an increase in federal funding for schools and can lead to an increase in state and local revenue generated by income and sales taxes. [14] Also, when ore people are going to school there is back school shopping which also has a big impact for business during the year. Contrary to the implication that immigrants exacerbate unemployment, high rates of immigration are linked to less unemployment [16]. This does not diminish the economy, but encourages specialization and increases wages for native workers [17]. Most undocumented immigrants in the U. S. work in low-skilled jobs and do not compete with American workers. The influx of low-skilled laborers into the U. S. as been shown to slow the decline of manufacturing industries and contribute to the creation of new jobs [18]. For example, the Bell Policy Center found that for every job held by an undocumented immigrant in Colorado, 0. 8 jobs are created [19]. While there are not that many official estimates from the federal government showing how much undocumented immigrants contribute to the U. S. economy, the research indicates that undocumented immigration is part of a positive force that immigration has upon the U. S. economy.

Advantages Of The Recycling Process

Advantages Of The Recycling Process As the word recycling denotes to, it involves a process in which used materials are processed chemically or by a scientific processes or organically into new products for further use, which comes as the useful material out of the waste. There are many kinds of recycling process being initiated, be it paper recycling, plastic recycling, garbage recycling, to name a few among the common features of recycling process involved. The need that arises to recycle used material and products, be it plastics, garbages etc is significant in a sense given that environmental concerns and the impact of used material to be precise has had a detrimental effect on the environment. Environmentalists are very much in favor of the recycling concepts, given that it adds ups to the environmental cause and the benefits are tremendous. There are many advantages of the recycling process involved for material or any matter thereof. The significance and importance of recycling process also cannot just be sided apart and brushed inside the carpet. Many prominent personalities and global leader are also very much in favor of recycling concepts and measures initiated in that regard. To top it all, with scientific and technological advancement, the process of recycling also have been made easier and convenient enough to derive the best out of every measured undertaken and in a sense to produce fresh material out of the material already in use. The cost involved also is lesser with long term benefits; ecologically that is initiated through sustainable measures. Purpose and Issue The subject matter in generic when it concern to recycling is a huge avenue to explore upon, literally. There are bundles of materials and coverage that defines the many faces of recycling process, its advantages, disadvantages, significance and all in between the feature that stand aloof from the ordinary. What is particular to recycling can be analyzed from different lenses. Generally, recycling has a greater impact today than ever before. The subject matter of its discussion and pointer for arguments also is a heated topic, either in the academic, political and environmental groups and their circles. Emphasizing in respect of the subject matter in discussion, it should be clarified herein that the purpose of this report is to define the many aspects of recycling in general and what makes it so important and significant in the contemporary world today. Issue that is interrelated to the subject matter also can be analyzed from an objective perspective. Take for instance the concern being raised for garbage and waste disposal that are generated and garbage management process involved that harms the environment and its surrounding. In another instance, question that also arises can be bracketed towards material and products that are being used haphazardly and disposed off unnecessarily. Yet there is every purpose to be identified that may be significant to counterview the essence of recycling, and everything involved in it. In that capacity and in context of recycling in general, the question and purpose of this report is to define and extrapolate the following questions in general as can be summarized below:- What defines the nature and significance of recycling in general? How can recycling be achieved for its designated purpose and benefits to be generated in that regard? Does the question of recycling in general readily register with the public domains? If that is the case then how, and why not if it is otherwise? Does recycling takes shapes only from the environmental concern being raised in the materialistic world that we live in? Above all, what are the features in substance involving recycling? How are recycling process achieved, and what are the different aspects of recycling? In general, and in particular to this question, recycling can be of many different types. Take for instance paper recycling, plastic recycling, e-material waste recycling to name a few among its class, which involves different tactics and scientific process involved to achieve the desired goals of recycling as a measure for environmental benefits. Considering these question in general, it should be clarified that this report attempts to extrapolate the many aspects of recycling process in general in consideration of the above-mentioned question, which is discussed as follows. Defining the Nature and Significance of Recycling Looking back as to where recycling and its concepts originated is hard to trace and is based on speculation, although people have been recycling material and products one or the other way since longtime back. And the concept of recycling is not a new altogether. But its impact and that which register readily with the public is felt with greater force in the contemporary context. To start with in this regard specific to this part of the discussion, experts and scholars are of the opinion that nature possesses a tremendous capacity to recycle several categories of waste by biodegradation aided by decomposer organism on earth. (Rajiv K. Sinha, 2008, p. 43) This is true in a sense, given that recycling process at best can be aided by the process of biodegradation. Yet there are certain things that biodegradations at times make it hard to reach the salient objective of recycling processes, that also for certain material and products and that which calls for technology and scientific advancement. Nonetheless, with scientific and technological advancements today, recycling process can be aided and facilitated accordingly in reaping the results that has a greater impact to make a change and stabilize the negative effects of waste materials that are generated daily in huge capacity by people across the globe and their activities. Going back to the nature of recycling, it should be looked into the encompassing facts that several municipal and as well as solid industrial waste have the potential to be recycled, where the call of the time is for appropriate technology. The good news although is that new technique are being maximized considerably to make the recycling process worth enough in recovering materials that maybe useful for further use after processing, rather than going to the landfill. (Rajiv K. Sinha, 2008, p. 43) In this respect, we can reason that recycling process has a greater significance than ever before. As a matter of fact, people around the globe today also are harnessing the best out of what technology has to offer and making the best use of it to recycle waste products and garbages into some useful materials as byproducts. Moreover, a point to consider again when it matter to recycling concepts in general is that its impact and awareness is being felt greatly in the current scenario. Add to it, the good news is that the growth for market for many classes of recycling material is due in part due to policy incentives, but also to more general conditions. (OECD, 2006, p. 11) Questions being raised by policy makers and environmentalist alike when it concerns the environment also counter point the salient instance for recycling and its initiative. The need to facilitate a habitual cause showered a way as well to be precise, where recycling and its processes is the call of the hour as an urgent measure to keep the environment in check from distracting elements. In context of the above notion and its arguments, what we can reason again is the fact that many cases and causes of recycling and its development process take roots under instances and measures initiated by public authority for a solution that seeks and attempts to reach a conclusion that is beneficial, (OECD, 2006, p. 11) for the environment, the society and feeding the ever increasing needs of the materialistic society that we live in today. To conclude in this regard, attending to the need of the society for material and products can be reasoned again to be good enough to be reached through recycling process, where waste materials are processed as byproducts, either be it for paper, e-waste, garbages etc through measures wherein recycling assist and further expands the very notion of ecological measures and sustainable development process in the contemporary society today. Environmental Concerns and the many face of Recycling In each and every instance when it matter to the subject matter arguments, environmental concerns and its features have always make a mark to claims a place of contention in between to derive astonishing discussion in the society. Measure initiated accordingly and in respect to derive best available solutions towards the hazard of waste material is also one pointer to put into force for a constructive solution through recycling processes. In respect of the abovementioned pointer, the need for recycling also can be looked again not only to the environmental concerns alone, but also towards public health and safety in regard. The best example in that capacity also can be emphasized and measured in contention towards industrial waste such as chemicals and their source activity that posit greater hazards (DIANEPublishingCompany, 1996, p. 33) to the environment as well to the society and public health in the forms of insecticides, herbicides, chemical paints, waste and harmful construction materials, waste oils, which carry within them a residue that is harmful and can impact the environment negatively in many ways. (DIANEPublishingCompany, 1996, p. 33) Hence, concerns being raised are not unnecessarily. The objective to define the features of recycling also can be put into force the practicality of the process involved overall in seeking a solution that is effective ad has greater benefits for the society today. What have been the crucial development that brought about the necessary measures in context of recycling processes are the features that relates towards waste material management itself and the concern being raised and options available in that regard. There is every point to note the fact from an ecological perspective, wherein the concerns have been over the effect of human actions on the environment, (Robert V. Percival, 1997, p. 3) which is a matter of fact. Increasing human activities in the societies have brought about many changes that have impacted the environment drastically. Moreover, waste that are generated daily that amount to millions of tons are finding it hard to find a landfill. The sad state is that the materialistic world that we live in further makes the issue of waste and its generation worse in a sense. Its something that goes like the adage something lost in translation. Yet solutions are there, but with least effect given the development stages and ever increasing wants of humans. Considering these crucial aspects and the critical issue of waste and its environmental impact, the questions that can be been raised again as a matter of fact is where to put up all the waste material generated daily apart from the recycling process for certain waste materials. The hard fact is that people and the society today have found themselves in situations where it reached a stage of declining of landfills, wherein the features of it reflect many factors in context of recycling as a necessary measure to be undertaken. To top it all, the fact that is relevant also can be emphasized again to the question and its arguments being raised to many aspects of waste material and garbages landfills that have been closed as they pose unacceptable environmental risks related to locations, designs, operations and most importantly because such landfills have filled up, (Richard A. Denison, 1990, p. 4) where a solution to such concern and problems are being initiated in context of recycling waste and other materials for a solution that also facilitate an environmental cause. Yet the development process in that regard is heading in a snail pace, despite the many measure being taken towards environmental concerns and the need for recycling for a lasting and relevant solution. An Exemplification of Recycling Types and their Benefits In general and looking at the concerns being raised towards waste material, we are of the opinion that there are many forms and formats of recycling processes and their types to differentiate upon. Take for example recycling process initiated toward paper, plastic, e-waste, metals and glasses and the environmental benefits that can be derived to be precise in each one of it. Plastic as we know of are one of the many hazards thats posits harmful and negative ecological impact. Take for example the fact that it would be hard to imagine a modern society today without plastic, given that plastic have found itself a place in myriad uses in fields as diverse as home appliances, construction, medicines, and packaging, (Goodship, 2007, p. 5) to name a few of its many uses that human cannot do away with or without. Hence the effect of its waste on the environment is also greater, and posits many risks and health concerns. As a matter of fact, the benefits from recycled plastic to be precise are tremendous. Generally, plastic are made from crude oil, hence recycling of plastic waste material further assist in conserving the natural resource in the form of crude oil, (Goodship, 2007, p. 5) feels experts. Looking back to this notion and reflecting the measure being initiated, we are of the opinion that the need for appropriate technology always make a mark to claim a place in instances as detailed above, given that several municipal and industrial waste has the potential to be recycled and processed for further use, and in that respect the need of the hour is appropriate technology for recycling, each one the suits specific purpose. (Rajiv K. Sinha, 2008, p. 43) To cite an example again when it concern to recycling; especially paper recycling, we are of the opinion that paper recycling and the benefits of it can be measured in great many ways, given that out of new paper, hard cardboard, and other high grade paper that are recycled, by products can be generated in the form of new material that are recovered by the application of available technology for use again in the most effective way. (Rajiv K. Sinha, 2008, p. 44) Besides, out of paper recycling to be precise and the endeavor made and facilitated in that regard as well, many environmental causes can be kept at check or minimize the same in the most effective ways. The means to look for new paper also does not arise, if cases such as recycling of paper make readily available material for use that can be generated through recycling process. Conclusion What we can finally conclude is that technology, scientific, biological and chemical process comes as the best measure to be reached for each particular recycling measures initiated towards waste materials for a benefit outcomes. Going back and reflecting towards recycling altogether, and reaching a conclusion from an economic perspective, there is reason enough to reflect and to emphasized with the fact that recycling process of any given waste materials has value additions, given that waste has a negative economic and environmental value, and also add up as a big techno-economic problem for the society. (Rajiv K. Sinha, 2008, p. 41) Yet a point to note and the hard fact is that recycling and awareness measure initiated in that regard is good instance considering the issue at stake in aiding and furthering the essence and quality of life in the society for a sustainable solutions.

In this experiment I am going to investigate how different :: Bilogy

In this experiment I am going to investigate how different concentrations of sucrose solution can alter the process of osmosis on a potato chip, and in what way it does this. Osmosis Aim: In this experiment I am going to investigate how different concentrations of sucrose solution can alter the process of osmosis on a potato chip, and in what way it does this. Prediction: I predict that due to osmosis and diffusion when there is a pure water solution the potato chip will swell as it absorbs the water to equalise. However, if there is a mild/rich sucrose solution on the out side of the potato chip it will shrink as water is sucked out of them by the process of osmosis. Research: If substance has a semi-permeable wall with holes small enough to allow small water molecules to pass through but not big enough to allow greater sized molecules such as sucrose molecules. Osmosis is a type of diffusion; when there is a higher concentration of a certain type of molecule on one side of a semi-permeable membrane, a process of diffusion (osmosis) tries to level out the balance of the highly concentrated solution to lower the concentration until it is equal on both sides. For example: Some water is placed in a science beaker (A), and then some 20% sucrose 80% water solution is placed in a piece of visking tubing (D). When this is placed in the water contained in the beaker (A) there becomes an imbalance of concentrations either side of the semi-permeable membrane, on the inside of the membrane there is a stronger concentration or ratio of sucrose against water than there is in the outside. Therefore the sucrose would be required to equalise, by 10% or so moving to the outside of the tubing, there comes the problem. Due to the size of the small holes in the visking tubing, big molecules, such as sugar, C6H12O6 that is 24 atoms big, cannot pass through, however small ones such as water, H2O with three atoms to a molecule, can. Therefore, since there is no way of moving the sugar, the best thing to do is to add more water to the inside of the visking tubing. By osmosis and diffusion, the smaller molecules move into the visking tubing whilst the bigger sugar molecules stay. That is osmosis. Plants also use this method to provide nutrients and various chemicals to their cells. Equipment: For my experiment I will need a total of: Four test tubes; one potato; 2%, 5%, 10%, 20% sucrose and water solution; one knife; one marble cutting plate; aluminium foil; four sticky labels. Method: 1. Cut the potato into equal strips and weigh them.